TikTok Attempts To Address Parental Concern

Since it’s launch in North America there has been concern about the video sharing app, TikTok, which was criticized for censorship and data gathering on behalf of China, as well as gaining a reputation for safety concerns for the kids who often use the app.

Despite these issues it continues to be wildly popular with young people and is considered to be the spiritual successor to the video sharing app Vine. It’s an app that allows users to upload and view videos that they find entertaining, but also allows instant messaging; and that’s where the new Parental Controls come in to play.

According to a new blog post from Cormac Keenan, head of trust and safety at EMEA, parents will soon be able to control how long their children can spend on TikTok, as well as who can contact them directly, and restrict content they may not deem appropriate. They have also created a number of videos that will appear on screen reminding users to take time away from the app; though without the controls enabled these videos can simply be scrolled past.

It is all a part of what they are calling “Family Safety Mode” and it is currently available in the UK and being rolled out to other markets in the coming weeks.

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