New DIY Instructions From IKEA For Pillow-Forts

Not that long ago IKEA released their famous meatball recipe to help people in home isolation to enjoy the familiar meal; with the patented IKEA Do-It-Yourself assembly. Now the company has another campaign to help, they have passed around instructions for another build-it-yourself activity.

Created by agency Instinct, the campaign includes a series of IKEA instructions for parents on how to make tents and forts indoors to create a sense of adventure for children cooped up at home as a result of the Covid-19 pandemic.

The campaign began with the IKEA: Russia social media pages, but didn’t take long to catch international attention.

Now, you too, can build your own IKEA style at home forts! A great activity to do with the kids.

Source: Adweek.

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