What do Carlsburg, Absolut, Coca-Cola, and L’Oreal have in common? They could all be involved with the Paper Bottle Company (Pabaco) in the near future; putting their products out in a 100% plant based 100% re-cyclable plastic product.
Paboco evolved out of a joint venture created in April between Swedish paper packaging company BillerudKorsnäs and Austrian plastic packaging producer Alpla, under which they acquired Danish fiber and paper bottle design startup ecoXpac.
So how far away are these completely recyclable bottles? Not far at all it seems! Carlsberg, which got into the project more than four years ago, already has shown off two prototypes for beer bottles, while Absolut is preparing a pilot of its first-generation package, for its Absolut Mixt “cooler” product line, in an undeclared market this spring.
There’s 300 million tonnes of plastic made from fossil fuels globally every year, most of which is not recycled and can take hundreds of years to decompose. So here’s hoping that Paboco or something like it becomes a household name soon.