A New Credit Card That Can’t Stand Up To Being Carried Around

Sometimes, technology can go too far. As can Vanity. When your quest to look good gets in the way of being able to function properly it might be time to rethink your priorities.


Recently tech-giant Apple partnered with credit card giant MasterCard and investment bank Goldman Sachs on the so-called Apple Card, which consists of a digital app version synched to an Apple Pay account on an iPhone. A handy way to avoid carrying cards for any retailer that can handle the transactions of that sort, but for those that don’t it also comes with a physical card that users can use; provided they take proper care of it. The card is a sleek, titanium card, laser-etched with the card holder’s name and the Apple logo. A white finish is achieved through a multi-layer coating process that’s added to the titanium base material. That seems to be where the trouble comes in.


According to Apple’s own website; If a titanium Apple Card comes into contact with hard surfaces or materials, it’s possible that the coating can be damaged. This doesn’t seem too bad, but once you get into the steps they offer on how to clean it a certain troubling issue comes up.


If your titanium Apple Card comes into contact with contaminants that can cause stains, follow these steps to clean your card:

Gently wipe with a soft, slightly damp, lint-free microfiber cloth.
Moisten a soft, microfiber cloth with isopropyl alcohol and gently wipe the card.
Don’t use window or household cleaners, compressed air, aerosol sprays, solvents, ammonia, or abrasives to clean your titanium Apple Card.

Some fabrics, like leather and denim, might cause permanent discoloration that will not wash off.


Surely that couldn’t mean the card isn’t meant to be kept in a standard wallet, purse, or jeans pocket? Except continued reading shows;


Store your titanium Apple Card in a wallet, pocket, or bag made of soft materials.
Place your card in a slot in your wallet or billfold without touching another credit card. If two credit cards are placed in the same slot your card could become scratched.
Don’t place or store your titanium Apple Card near magnets. If your card is placed close to a magnetic latch on a purse or bag, the magnetic strip can become demagnetized.
Don’t place your titanium Apple Card in a pocket or bag that contains loose change, keys, or other potentially abrasive objects.


Indeed, it does seem that in an effort to make a sharp design for their card Apple have completely forgotten how credit cards are used in day to day life. Reactions on Twitter show that several users are already experiencing issues.



While it seems like not being able to keep your credit card in a wallet, purse, or jeans pocket would be a serious design flaw; there hasn’t been any word yet if they intend to change or update the design.

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